EGG MARKETING AND DISTRIBUTION: SUPPLYING CRATES OF TABLE EGGS
A lot of people do not understand that there is huge business opportunity in connecting egg buyers and egg sellers. Marketing eggs comes with lots of investment benefits because egg is consumed on a daily basis. Many poultry farmers who produce eggs on their farms do not have the time to market in a bid to reach out to potential buyers because of the task of managing the farm. This burden is taken off by egg distributors who come into poultry farms to buy crates of eggs at reduced price and sell to market women (who retails to end consumers) at a profit. Many industries such as baking and confectionery make use of egg as an important part of their raw materials. Production of poultry eggs is a major source of income for farmers who are into layer birds production. Producers of layers feed and poultry cages, drinkers and feeders also make money from this industry.
STEP 1: GATHER YOUR CAPITAL
Although some farms may give you certain amount of crates on credit after you have been tested over time, nevertheless you will need to have your capital with you when starting egg distribution business. You should decide on how much crates of egg you want to start supplying based on how much capital you have raised and how large how market is. Also note that in most farms, you would get better price when you buy more.
STEP 2: SOURCE FOR RELIABLE POULTRY FARMS
Your source of getting table eggs that you supply must be reliable. You should look for farms that can give you the eggs at competitive prices. The price of medium eggs ranges from N600 to N650 per crate. Jumbo (Extra-large or Double Yolk) goes for N700 to N750 Naira per crate. Some farms will not allow you come to the farm will your own paper crates to avoid transmission of infection through crates used on other farms. Paper crates can be sold to you at the rate of N3035 depending on the poultry farm.
When choosing farms to stay buying eggs from, it is important to consider the selling price, quality of eggs in terms of size and colour, distance to market and means of transporting the eggs.
STEP 3: LOOK FOR EGG BUYERS (RETAILERS)
One of the key success in egg business in Nigeria is to grow a list of reliable egg buyers. You can get market for your eggs through market women in foodstuff market like Bodija in Ibadan, bakeries and caterers and their referrals. How much eggs you can sell should influence how much egg you buy from your source i.e. poultry farms.
STEP 4: MEANS OF TRANSPORTING EGGS
Most egg dealer move eggs from poultry farms to the market or their store houses with the use of vans. If you do not have a personal panel van or truck, you can hire one for a start. Asides careful driving, padding of the vehicle and compact arrangement of egg crates will minimize the amount of cracks.
STEP 5: GET A WAREHOUSE/OUTLET
Demand for table eggs fluctuates. Sometimes you end up buying more eggs than is eventually sold. There comes the need for an egg storage facility. An understanding of the guidelines of egg storage is important in the construction of your warehouse. Site your egg supply outlet strategically as this will give your egg marketing business the needed exposure.
In starting egg supply business in Nigeria, you can start small and grow your capital slowly. Buying and selling eggs might look strange to you but concentrate on how profitable it is. Don’t underestimate the place of personal relationship and referrals to the success of the business. Keep yourself busy and be productive.