Abuja-based IT Company launched customer reward loyalty program for small businesses in Katsina
– Abuja-based IT Company launched customer reward loyalty program for small businesses in Katsina
– By Abdulwasii Ilyas, (Small business blogger, professional trainer, and Architect)
An Abuja-based IT firm, NetSwitch has launched the TURAGO LOYALTY CARD startup, a customer loyalty reward program for small businesses and startups. The program pilot with a paper card in Katsina state, Northwest Nigeria, with a proposed mobile online version and future expansions into neighboring states to trail, dependent on the first stage market performance of the pilot launch.
The startup during its launch in Katsina won the 1st place of the SOHO Foundation startup competition defeating three other startups who participated in the pitch contest.
TURAGO works, in a way, similar to other reward programs around the world to compensate loyal customers with points or discounts on every purchase above a certain threshold.
“TURAGO is the first of its kind to debut in Northern Nigeria,” said NetSwitch Founder and Chief executive, Sadiq Nasir. At launch, the program signed up 10 merchandisers and distributed about a 100 cards to prospective users for the first round that is expected to last 3 months. Users who visit any of these merchandisers and spend beyond a preset threshold, they qualify for discounts.
Like every reward program, TURAGO is bent on helping small businesses raise their market share, in a way, taking advantage of research data which indicate that successful loyalty programs increase market share by 20%.
Consequent upon that, the TURAGO promise to vendors, on the one hand, is that their enlistment on the program will ensure they expand their market share significantly; gaining more customers and visibility, and by extension raising their profitability. The problem of customer retention, a nagging concern for most business owners is the major paint pain point the program intends to dispel for merchandisers.
Card users on the other hand, are assured of discounts from 5% to 10% of purchases upward of N1,000.
The loyalty card couldn’t be launched at a better time. Considering researches that state that 81% of consumers are likely to continue doing business with brands that offer loyalty programs, which is good news for small businesses signing into the program.
The paper cards are obtainable from the company’s Katsina office or through any of the enlisted vendors. Vendors indicate by signing on the card for every purchase made and each card is usable 5 times.